Privacy, cookies & advertising

Advertising

Mind the Wait may use advertising to help fund the free resource. Ads are kept away from urgent-help instructions and are not a substitute for clinical advice. When Google AdSense is enabled, Google and its advertising partners may use cookies or similar technologies subject to the consent choices available to you.

Consent

For visitors in the UK, EEA and Switzerland, advertising consent will be managed through a Google-certified consent management platform when advertising is enabled. You can accept, reject or manage the choices offered by that platform.

Analytics

The site may use aggregated analytics to understand which pages are useful and where people leave. We do not ask you to enter medical records into the site. Avoid putting identifying or confidential medical information into free-text tools.

External links

Links to NHS services, charities and other organisations take you to their websites, which have their own privacy policies.

Editorial independence

Advertising does not determine urgent-help guidance, editorial conclusions or which public services are recommended. Sponsored material, if ever used, will be labelled clearly.

Last updated 8 September 2026.